Tony /toe-knee/ noun [See Curious & Manifestor]
ABOUT
I was raised by a high-school educated single mother who worked multiple jobs just to get by. I picked up a level of grit and discipline from her that lead to being the first to attend college, graduating with honors from UCLA with a degree in Psychology. I spent my early years working in quantitative and qualitative entertainment research where I was a pattern finder and storyteller using deep-dive analysis to connect dots to inform business strategy. After working hand-in-hand with creatives & producers to elevate their work, I came to the realization I wanted to be on the creative side of things. So, that's what I did.
Since 2019, I've had some amazing exposure producing multi-disciplinary experiences (live-action, experiential, digital) for a pair of well-established creative production agencies, Tool of North America and Active Theory, honing my skills in project management, client management, production management, and front-end & back-end development. I’m even a self-taught UX designer, an accomplished Figma power user, and when I'm not working with my freelance clients, you can find me experimenting with my own concepts.
Triaging my experience in business strategy, my knowledge in crafting user-first experiences from ideation to launch, and now skills in design principles and visual design has made me a triple threat in tackling user needs and generating creative solutions to do so.
So that's my story - no hand outs here! I'm just a determined and disciplined producer here to do great things and, if you're lucky, I'm already doing them with you.
Work